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BACKPACK COMMUNICATION
- Project type
Ad Agency
- Date
Jan 2024 - May 2025
- Role
Producer
Backpack Communications is a student-run creative agency at the University of Minnesota that partners with real clients to develop strategic, creative, and media-driven communications.
As a Producer, I created in-house marketing content to showcase Backpack’s work, culture, and creative capabilities. I developed concepts and storyboards, filmed and edited video, and designed platform-specific visuals for social media and campus communications.
My work focused on capturing Backpack’s student-driven energy through fast-paced storytelling, playful graphics, and trend-aware content—helping strengthen the agency’s campus presence and connect with a Gen Z audience.
