Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
National Student Advertising Competition 2026 (NFL)
- Project
National Student Advertising Competition
- Date
Sep 2025 - Jun 2026
- Team
Creative Director: Cansu Saydam
Copy: Rachel Bergh, Katelyn Henning, Laura Theis, Emma Vasa
Graphic Design: Erica Kyllonen, Lee Olson, Sonja Palmer
Producer: Gabe Vogel
- Role
Team - Creative
Editor
Storyboard
Videographer
THE ASK
The NFL wanted to bring its youth wellness initiatives under one meaningful platform while changing how young casual fans saw the league.
THE CREATIVE SOLUTION
We reframed what it means to be great. Instead of focusing on the perfect catch, the perfect play, or the highlight reel, NFL Beyond celebrates everything that happens in between: the moments of doubt, the courage to ask for help, the effort to get back up, and the confidence to be yourself.
Through Go Beyond, we positioned the NFL as more than a league. It becomes a teammate in a young person’s journey, supporting their mental wellbeing, character, confidence, and growth. The campaign brings this idea to life through authentic stories, player and mentor voices, and youth-focused experiences that show there is more to every athlete than what happens on the field.
From Beyond the Scoreboard to Beyond Doubt and Beyond the Noise, the campaign gives young people permission to move beyond expectations and define greatness on their own terms.
Because greatness happens BEYOND the highlight reel!
