Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

RUSSELL'S SAINT PAUL

Project Type

Social Media Marketing
Content Creation
Photography

Date

June 2025 - Present

Role

Graphic Designer, Videographer, Editor

Team

Joshua Rowan

The Challenge:
Russell’s wanted to attract a younger, Gen Z audience while maintaining their loyal 40–60 customer base. Their existing branding leaned traditional and wasn’t fully resonating with younger customers on social media or in-store (physical) brand assets.

Creative Approach:
I developed a refreshed creative approach that balanced approachability and nostalgia with Gen Z–friendly visuals and content. Through short form social media content videos, photography, menu redesigns, and printed materials, I modernized the brand’s look and voice while keeping its core identity intact, approaching Russell’s branding to feel more relevant, shareable, and engaging to a younger audience.

MEET RUSSELL’S (SHORT FORM)

Edited an introductory brand video to launch Russell’s TikTok presence, capturing
the restaurant’s atmosphere, personality, and welcoming vibe while establishing a
visual tone for future social content.

PATIO SEASON AT RUSSELL’S (SHORT FORM)

Produced and edited a short-form video highlighting Russell’s outdoor patio experience, designed to promote seasonal dining and attract customers through engaging social media content.

GRAND OLD DAY PROMOTIONAL GRAPHIC

Designed a promotional graphic for Russell’s participation in Grand Old Day, helping drive local awareness and encourage community engagement with the restaurant.

MOTHER’S DAY POSTER

Created a Mother’s Day promotional poster for both social media and in-store print, combining elegant visuals with clear messaging to highlight the restaurant’s holiday offerings.

PATIO NOW OPEN

Designed an Instagram Story announcement to promote the opening of Russell’s patio, using simple visuals and clear messaging to drive seasonal engagement.

HAPPY HOUR AT RUSSELL’S

Designed a happy hour menu that clearly communicated specials while maintaining Russell’s warm and approachable brand aesthetic.

RUSSELL’S PHOTO LIBRARY

Captured original photography of food, drinks, and the restaurant environment to build a visual asset library for future marketing and social media use.

RUSSELL’S PHOTO LIBRARY

Captured original photography of food, drinks, and the restaurant environment to build a visual asset library for future marketing and social media use.

RUSSELL’S PHOTO LIBRARY

Captured original photography of food, drinks, and the restaurant environment to build a visual asset library for future marketing and social media use.

RUSSELL’S BRAND GUIDELINES

Developed a simple brand guideline outlining core visual elements. Including typography, colors, and tone to ensure consistency across Russell’s marketing materials.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}